On thursday 29th of this month, the postman monkey threw crypto community breaking news. The bulletin is about shutting off all ICOs accounts.
Mailchimp, the company behind the funny avatar emailed its subscribed ICO users notifying them about the new implemented policy.
In its updated Acceptable Use Policy, the company stated the following:
“we cannot allow businesses involved in any aspect of the sale, transaction, exchange, storage, marketing or production of cryptocurrencies, virtual currencies, and any digital assets related to an Initial Coin Offering, to use MailChimp to facilitate or support any of those activities.”
Noteworthy, the ban will be put into action sooner rather than later, on April 30 to be specific.
To explain itself, the company claimed:
“We made this decision to update our Acceptable Use Policy in order to protect the millions of businesses that use MailChimp for their marketing,”
Mailchimp is an email-based marketing platform. As a marketing tool, it helps companies to promote their products. Using the newsletter interface, companies get in touch with their prospects, they can set campaigns, can create their customized content, and also the interface provides them with statistics to target effectively their audience.
An important note, Mailchimp is the world’s largest email service provider and recognized for its solid marketing automation. Hence the news is enough to choke the entire ICO community.
With this crypto-ads ban decision, Mailchimp joined the ranks of Facebook, Twitter and Google in imposing bans on promoting ICOs.