Bumble Bee Food, the largest seafood company in North America is using blockchain to trace the journey of yellowfin tuna “from the Indonesian ocean to the dinner table.”
According to their announcement made at SXSW, the San Diego-based seafood giant has been running the program for about a month. The tuna is captured from small-scale fishing operation from the east Indonesian islands and it’s sold in the U.S.
Thanks to the partnership made with SAP, a market leader in enterprise application software, consumers and customers will be able to easily access, through a smartphone by scanning a QR on the product package, the complete origin, and history of Bumble Bee Food’s Natural Blue by Anova yellowfin tuna. Instantly, the blockchain technology affords information about the fish to market journey, in addition to the catch’s size, the capture’s point and event the fishing community that caught it. Clearly, those valuable data will help in checking and verifying safety, freshness, fair trade fishing certification, sustainability, and authenticity.
Steven Kim, the senior director for SAP’s digital customer initiatives, confirms that the distributed ledger technology is the best solution to such a complex supply chain that involves around seven to eight intermediaries. The intermediaries include safety inspectors, food processors, customs agents as well as grocery stores. Today, the traceability problem is solved! He states “every participant sees the data in real time—that’s the power of the blockchain,”
To find out more about the project, watch a video and read “From Ocean to Table: Bumble Bee Uses Blockchain to Trace Your Fish.”
The program is just the launch of a more ambitious project at Bumble Bee. Tony Costa, Bumble Bee’s chief information officer said:
We have some goals starting in 2019 to start migrating all Bumble Bee branded products to a blockchain-based system”
Bumble Bee is not the first company that applied a blockchain on tuna-tracking. Last year, another startup under the name of Viant ran a demonstration. Finally, more companies and startups are understanding that DLT (Distributed Ledger Technology) is the best solution for supply chain problems. For instance, Walmart has obligated its suppliers to use its food-tracking blockchain.