Atari: Another old school company is now implementing Blockchain technology.

After more than a decade of its invention, Blockchain technology has never ceased to amaze  people around the globe. Enthusiastic individuals and risk takers keep on finding ways to implement this revolutionary technology into their business world and eventually into our world. Even with the numerous hardships that are on the stairway to this technology’s ultimate success, users kept on believing in it and in the huge change it’s making in our lives.

Recently, it was announced that Microsoft, the tech giant, wants to implement a blockchain based ID system.

After such good news, will other companies join the Blockchain and crypto world?


Atari is planning to launch its own cryptocurrency

Atari is one of the best gaming giants. Its iconic video games were the highlight of almost every kid’s childhood. The company has recently announced its plan to create its own cryptocurrency: the Atari Token. The latter would be “associated with a blockchain platform in the field of entertainment.”

Chesnais stated in the press release:

“Blockchain technology is poised to take a very important place in our environment and to transform, if not revolutionize, the current economic ecosystem, especially in the areas of the video game industry and online transactions. Given our technological strengths with the development studios, and the global reputation of the Atari brand, we have the opportunity to position ourselves attractively in this sector. Our objective is to take strategic positions with a limited cash risk, in order to optimize the assets and the Atari brand.”


Users don’t know the real meaning behind the company’s name. In fact, in Japanese the word Atari is the nominalized form of the verb ataru , meaning “to hit the target”. So, will  Atari Token serve as a currency for making in-game purchases? Will the company succeed in hitting its target this time?

In the same press release, a creation of a second token was also obvious. Those Tokens would be used in conjunction with the online casino plan.

It would be both, really ironic and exciting if gamblers won a lottery in casinos by using Atari’s tokens. Since the word ‘atari’ is also used in Japanese when a prediction comes true or when someone wins a lottery.

The company stated that details of this launch of crypto-casinos will be announced soon.


Lots of plans are being put into work, making Atari staying true to both, the higher meaning behind its name and the company’s new objectives. The latter seem to be the integration in the Blockchain and cryptocurrencies’ world. A smart and profitable choice for sure, since this is the Era in which only extraordinary projects seem to make companies earn more.


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